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Gaviscon beats M&Ms and KFC to best TV ad of the year

Gaviscon beats M&Ms and KFC to best TV ad of the year

by on December 21, 2017

Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

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[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

by on December 16, 2016

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video.

The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]

Events : CMOs, CEOs and digital leaders from the world’s top brands tackling the major issues in media, marketing and new technology – Modern Marketing Summits (MMS)

by on May 16, 2016

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