mobile
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
Article written by Alex of Climbing Trees
We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.
First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.
Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.
B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.
Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]
According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.
The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.
UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.
A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.
However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]
Yaron Morgenstern, CEO at Glassbox
Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.
Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile. [more…]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.
Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Regardless of the industry that you’re in, the fact is that productivity is key to success.
Restaurants are experienced through all the senses and not just taste. 
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a