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MVNE leader Sisteer has appointed Whoosh PR to build its global brand

by on September 4, 2012

Whoosh PR has been appointed Sisteer’s PR Agency. The telecoms, mobile and emerging technologies PR specialists start work with the mobile virtual network enabler from September 2012. www.whooshpr.com

Sisteer is a tier one Mobile Virtual Network Enabler (MVNE).  The French based company, which has subsidiaries and partnerships in Brazil, Morocco, Italy, Malaysia and Hong Kong, provides mobile virtual network operators (MVNOs) with a comprehensive and cost-effective set of mobile services, enabling them to bring to market the most competitive mobile phone offering possible.

Pic is of Dominique Theriez, Marketing Director at Sisteer [more…]

QR codes get social with latest NeoReader upgrade

by on August 29, 2012

NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, today announced a series of new features for its mobile barcode reader application, NeoReader®, including social media  integration with Facebook and Twitter, in-app browsing, and newly enhanced barcode scanning capabilities. [more…]

Are you turning away potential customers?

by on August 28, 2012

No mobile website? You're probably turning customers away

No Mobile Website Youre Probably Turning Customers Away

If you still don't have a mobile-friendly version of your website you're most likely turning away potential customers without knowing it. [more…]

Email clickthrough rates slip as mobile opens rise

by on August 23, 2012

Via Most mornings, I begin my day by reading my email on my iPad.

I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer. [more…]

“My boyfriend has just told me he is breaking up with me by Facebook”

by on August 19, 2012

Simon van Wyk writes What are the hottest three trends in marketing? Mobile, mobile, and mobile.

Mary Meeker recently invited us to ‘re-imagine’ virtually everything. The growth of mobile, an ever-more-sophisticated array of smartphone devices and tablets in addition to faster connection speeds is ushering in a whole new world.

Smartphones are of course another stage in the revolution that started in 1995. The real outcomes of this revolution are all around us with almost every industry being reshaped by new competitors and the global realities of the digital age.  photo credit: Ed Yourdon via photo pin cc

[more…]

On The Edge Digital – 25th September – Paintworks, Bristol – Get tickets for only £95 when you use theMarketingblog’s special discount code

by on August 15, 2012

On The Edge Digital – 25th September – Paintworks, Bristol

You can get an tickets for only £95 when you use theMarketingblog's special discount code (TMB95)

Book now

This pioneering one-day digital marketing conference and networking event will take place at the Paintworks, Bristol, with the clear focus of rewriting how you and your business integrate new-era marketing techniques for more clearly defined and passionately engaged results. On The Edge is brought to you with a guarantee that you will gain insight from world-renowned innovators on the future of marketing, passing on knowledge and secrets that will inspire, ignite and initiate. [more…]

Webtrends releases new digital analytics app for iPad

by on August 14, 2012

Webtrends, the global leader in digital intelligence, announced today the availability of a new, free app for iPad that places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users’ fingertips. The first of its kind app, Webtrends Today is available currently via iTunes.

For Webtrends customers, the iPad app is an innovative extension of the company’s industry-leading digital intelligence solutions, placing the power of Webtrends Analytics in the palms of their hands.

However, the iPad app is also a powerful tool for all digital marketers, regardless of whether they are current Webtrends customers or not.

[more…]

On The Edge Digital is coming to Bristol on 25st September, don’t miss the chance to get your ticket for only £95!

by on July 31, 2012

On The Edge Digital is coming to Bristol on 25st September, don't miss the chance to get your ticket for only £95!

This pioneering one-day digital marketing conference and networking event will take place at the Paintworks, Bristol, with the clear focus of rewriting how you and your business integrate new-era marketing techniques for more clearly defined and passionately engaged results.

Book now: http://ontheedgelive.co.uk/bristol/why-attend/ [more…]

InventCommerce launches mobile commerce search solution

by on July 26, 2012

A new pre-built solution that leverages Google Commerce Search to rapidly drive Mobile conversion

InventCommerce today announced the launch of their Mobile Ready Commerce Search solution to support the growing number of retailers looking to quickly and effectively drive conversion via their mobile eCommerce. [more…]

Mobile Apps overtake printable vouchers as a Marketing tool

by on July 20, 2012

  • VoucherCodes.co.uk sees iPhone app redemptions outstrip printable vouchers
  • 25 per cent of traffic to leading UK voucher site is mobile

Analysis of VoucherCodes.co.uk’s Quarterly Voucher Usage Report, a seasonal snapshot of the key trends driving voucher usage, reveals redemptions through the site’s market leading iPhone app now outstrip redemptions through printable vouchers.

[more…]