#mobile
By Brian Bowman, CEO of ConsumerAcquisition.com
Need to feed the creative beast?
Most advertisers do. Creative fatigue sets in fast... and the larger your ad spend, the faster it sets in.
But creative fatigue actually isn’t your biggest problem. Your biggest problem is maintaining ROAS (return on ad spend). It’s in developing mobile creative good enough to replace your top-performing ads.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
Article written by Alex of Climbing Trees
We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.
First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.
Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.
Since the start of the digital age the Internet has made great impact on various spheres of human life.
Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.
Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]
It’s no secret that mobile phones have become ubiquitous today.
After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).
Smartphones and tablets are replacing the classic desktop.
Therefore it is hardly surprising that more and more mobile shopping is taking place.
To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.
By Herbert Buchhorn* [more…]
EE and BT mobile customers who have failed their credit checks have been banned from using their UK minutes abroad - despite new laws meaning firms can no longer charge customers in Europe.
From June 15, holidaymakers were offered free roaming in Europe following new rules from the European Commission.
YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.
Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]
Mobile shopping search is retailer’s biggest and fastest opportunity for growth
- Shopping search on mobile is retailers largest single source of traffic by far.
- Shopping search on mobile also has the highest bounce rates…as high as 83%
- 51% of sales of from paid channels happened on mobile.
- Non branded search activity on mobile device is retailers poorest converter.
- The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.
http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
