By Brian Bowman, CEO of ConsumerAcquisition.com Need to feed the creative beast? Most advertisers do. Creative fatigue sets in fast… and the larger your ad spend, the faster it sets in. But creative fatigue actually isn’t your biggest problem. Your …
How to create and test enough mobile creative to crush your competitors Read More »
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they’re the readiest to buy. It’s also gotten local businesses back in the game by giving them the tools they need …
7 reasons why your company should use Geofencing Mobile Marketing Read More »
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect. They don’t expect to have to boot up their …
Article written by Alex of Climbing Trees We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become. First came the revelation back in 2015 that mobile search volume …
3 simple steps to prepare for Google’s Mobile First Index … exclusive Read More »
Since the start of the digital age the Internet has made great impact on various spheres of human life. Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how …
How the web changed the way we compete with each other Read More »
It’s no secret that mobile phones have become ubiquitous today. After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free …
Exclusive : Mobile first – Marketing in the age of mobile Read More »
Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place. To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be …
Mobile eCommerce – Facts for a successful online shop Read More »
EE and BT mobile customers who have failed their credit checks have been banned from using their UK minutes abroad – despite new laws meaning firms can no longer charge customers in Europe. From June 15, holidaymakers were offered free …
Breaking : EE and BT mobile customers have been banned Read More »
YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can …
YOC forms tripartite agreement with Future and Appetite Read More »
Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83% 51% of sales …
‘Fresh’ research on mobile marketing and the customer experience Read More »
