TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

#mobile

How to create and test enough mobile creative to crush your competitors

By Brian Bowman, CEO of ConsumerAcquisition.com Need to feed the creative beast? Most advertisers do. Creative fatigue sets in fast… and the larger your ad spend, the faster it sets in. But creative fatigue actually isn’t your biggest problem. Your …

How to create and test enough mobile creative to crush your competitors Read More »

3 simple steps to prepare for Google’s Mobile First Index … exclusive

Article written by Alex of Climbing Trees  We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become. First came the revelation back in 2015 that mobile search volume …

3 simple steps to prepare for Google’s Mobile First Index … exclusive Read More »

Exclusive : Mobile first – Marketing in the age of mobile

It’s no secret that mobile phones have become ubiquitous today. After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free …

Exclusive : Mobile first – Marketing in the age of mobile Read More »

Mobile eCommerce – Facts for a successful online shop

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place. To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be …

Mobile eCommerce – Facts for a successful online shop Read More »

YOC forms tripartite agreement with Future and Appetite

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can …

YOC forms tripartite agreement with Future and Appetite Read More »

‘Fresh’ research on mobile marketing and the customer experience

Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83%­ 51% of sales …

‘Fresh’ research on mobile marketing and the customer experience Read More »