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YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

[more…]

What areas are big brands focusing on for their marketing strategies in 2016?

by on May 31, 2016

Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.

Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.

[more…]

A special occasion with a Royal Touch … Giant iTab

A special occasion with a Royal Touch … Giant iTab

by on May 19, 2016

A special occasion with a Royal Touch 

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.

The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

[more…]

Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

[more…]

Events : Winning a ‘Digital Signage’ Award (Best of ISE) – Giant iTab

Events : Winning a ‘Digital Signage’ Award (Best of ISE) – Giant iTab

by on April 15, 2016

Giant iTab write .. With over 65,000 attendees & 1,100 exhibitors, ISE remains the definitive choice event for international AV and systems integration professionals.

It therefore gives us great pride to be recognised as a rAVe Publications ‘Best of ISE Award Winner’ and cements our reputation as providers of one of the best showcase products and solutions within the Digital Signage Industry today.

[more…]

Research : People are now increasingly comfortable using mobile devices to shop

by on February 22, 2016

BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.

The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]

Giant iTab displays Giant Android Smartphone solution

by on February 13, 2016

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Double Discount : Save up to £500 on Super Early Bird Rates until February 2nd + use theMarketingblog extra 15% savings code

by on January 31, 2016

SMX London May 2016 .. Super Early Bird Rates available until February 2nd - save up to £500 – register today!

SMX London delivers all of the search engine marketing topics and trends you need to know to stay ahead of the curve - whether you’re an SEM expert or just getting started.

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