#mobile

YOC exceeds revenue forecast in Q1/2017

by Andy Brown on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

Research : Dark Social is key to converting rugby fans

by Will Corry on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by James on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

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Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.

Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.

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This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.

The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.

The competitors have similar products to offer, which means that you need to go the extra mile to entice customers enough to choose you.

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Sir Clive Woodward joins Sales Impact Academy’s list of experts donating their time to support thousands of start-up and scaleup tech companies all over the world affected by the Covid-19 crisis

Makeup has become a staple of western culture for women.

Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.

This leads to many people asking why makeup is so important to them.

By Jonathan Wasserstrum, Founder / CEO, SquareFoot

I started my business, SquareFoot, a new kind of commercial real estate company, in 2011, during better economic times. Over nearly a decade, we went from a few friends with an idea and turned it into a 70-person organization.

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Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.

Even more, going it alone as far as negotiating for settlement with your insurance company can be challenging.

Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.

Meetings PR has changed significantly since the pandemic and lockdown began.

This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs and operational changes of the industry media.

This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.

Never before has the brand reputation mattered so much.

Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.

Getting the top rank position on Google is very difficult.

You have to face constant competition, which gets stiffer as you climb higher on the ranking, and you must keep coming up with new methods that will allow you to maintain your position on the top position.