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Continuous Quality Coverage Framework™ : “iPhones hold twice as much share in the U.S. than in Europe”

by on May 31, 2015

As device proliferation continues, mobile app developers need an effective strategy for ensuring real world performance and quality prior to release.

To help mitigate risk, Perfecto Mobile has developed the Continuous Quality Coverage Framework™ (CQCF™), a patent-pending solution for generating test lab requirements from evolving market data, leading industry research firms and Perfecto Mobile cloud consolidated data.


“Increasing sales and customer engagement” – Giant Tables from Giant iTab

by on May 18, 2015

New from Giant iTab ...

Our Giant Tables are extremely versatile.They offer a wide range of uses for brand and product presentation, increasing sales and customer engagement.

This electric motorised table allows for full height adjustment with flat and tilt options


First-ever report on #app usage – Tons of juicy insights within for#free

by on May 12, 2015

App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.

This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.


SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by on May 5, 2015

Get your 15% discount Click more for all the recent articles, news stories etc.


The importance of measuring mobile app engagement

by on April 22, 2015

With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their competitors.


Mapp Media adds programmatic buying service

by on April 21, 2015

Mapp Media announces that it has developed a new programmatic advertising buying service for its key platform partners to complement its existing, highly-targeted advertising solutions


Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.


How Asda is changing the message for mobile advertising

by on April 15, 2015

Asda has launched the world’s first Rich Ad Messaging campaign.

Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the high impact value of Rich Media engagement. [more…]

For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

by on April 2, 2015

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.


Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by on March 28, 2015