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adconnection appointed by Touchnote to their £2m media planning and buying account

by on January 8, 2015

The world’s most popular postcard and card sending service, Touchnote, @touchnote has appointed adconnection @adconnectionUK to its £2m media planning and buying account.

Following a three-month rigorous agency selection process, adconnection will work with Touchnote to deliver on their ambitious growth strategy.


Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise ( today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog


Bricks and mortar retailers can encourage customers to spend more with them / Purple WiFI

by on December 4, 2014

The growth of online retail and resulting decline in the High Street has been well documented. Online retail’s impact has ultimately had an effect on the once thriving communities that previously relied on footfall from retail traffic.

Shopping habits have also changed considerably as a result of online retail. For example, showrooming is now a common practice in stores with an estimated 73% of US customers according to ‘The Future Stores 2014 State of Brick and Mortar Report’ browsing an item in a ‘bricks and mortar’ shop without purchasing it, then buying the same item online at a cheaper price.

Read more about @PurpleWiFi here:


Giant iTab : All set up and ready for #innovateuk14 with @innovate_uk

by on November 7, 2014


See critical trends by key metrics like Unique Visitors, Average Order Value etc. / IMRG Benchmarking System

by on October 17, 2014

Daily Access To Business Critical Intelligence

We sample your website traffic every day so you can see critical trends by key metrics like Unique Visitors, Average Order Value etc. But, in addition to your own data, you are able to benchmark these metrics against other retailers who are in a similar market to you. It's anonymous, totally secure and it won't slow down your website.

The IMRG Benchmarking System gives you a unique view on your market performance.



Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by on October 15, 2014


Tweets about #IRC14 / Pack-IT Group, ReD, OrderDynamics, Sustainly

by on October 9, 2014


Netbiscuits calls time on mobile analytics guesswork

by on October 8, 2014

Marketers given smart dashboards to improve conversion rates

Mobile analytics provider Netbiscuits has launched a series of new smart dashboards and reporting tools in its Mobile Analytics tool.

With the goal of making it easy for marketers track what mobile visitors are doing while on site,  @Netbiscuits says it can help businesses understand why customers engage and why they leave mobile websites, based on factors such as screen size, bandwidth, operating system and other attributes.

The full version is available for here free and is capped by usage rather than functionality.

As mobile overtakes desktop web traffic, the Mobile Analytics tool has been designed to give marketers a user-friendly interface, so they can segment their mobile visitors and identify which areas are working and where improvements need to be made. [more…]

“Embracing technology that improves process, rather than restricting it”

by on October 1, 2014

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.


How Instagram harnesses the awesome power of mobile, social media and photos

by on September 27, 2014