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mobile ad spend

Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

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IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

Research : 39% of agency employees claim mobile ad spend comes from new budgets | IAB UK

by on December 13, 2013

IAB research reveals that nearly 40% of respondents claimed that new budgets are being allocated for mobile, whilst mobile privacy and brand safety remain top challenges for UK media agencies  Read On .

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