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Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

by on March 21, 2018

IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.  [more…]

Mobile ad company YOC reacts to latest facebook announcement

Mobile ad company YOC reacts to latest facebook announcement

by on March 6, 2017

YOC to draw more attention to mobile video ads through subtitles

YOC (www.yoc.com) presents the new subtitle feature for its self-developed products YOC Inline Video Ad and YOC Understitial Video Ad.

The new feature has been launched in response to Facebook's recent announcement that it is autoplaying videos with sound by default. Users are not happy with this change from Facebook as it could lead them to inadvertently blast sound from their phones while in public. [more…]

Mobile ads / Adaptable mobile ads 6x more popular than standard sizes

by on July 17, 2013

Consumers nearly 4x more likely to click on adaptable sized ads
London – 17 July 2013 – When it comes to mobile ads, advertisers are six times more likely to choose ad formats that automatically adapt to the size of the screen rather than standard industry sizes, according to new data from Appsnack, the mobile advertising specialist owned by Exponential Interactive.

A global analysis of mobile ad campaigns run by Appsnack in Q1 2013, showed that 86% of ad impressions across mobile and tablets were accounted for by the “Snackbar” format – which automatically formats itself to 10% of the screen’s size – compared to 14% for standard IAB units, which do not. [more…]

“The State of Mobile News Consumption” / Mojiva

by on December 7, 2012

Half Of UK Smartphone Users Read Online News Every Day

British consumers are increasingly relying on their mobile devices to connect to the Web and access online content. For many UK smartphone owners their mobile devices are also an important tool for keeping up-to-date with the latest news, as more than half of them visit at least two news sites every day.

[more…]