IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers The IAB UK today released a study that looked at the best ways to advertise to people on […]
Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research Read More »
YOC to draw more attention to mobile video ads through subtitles YOC (www.yoc.com) presents the new subtitle feature for its self-developed products YOC Inline Video Ad and YOC Understitial Video Ad. The new feature has been launched in response to
Mobile ad company YOC reacts to latest facebook announcement Read More »
Consumers nearly 4x more likely to click on adaptable sized ads London – 17 July 2013 – When it comes to mobile ads, advertisers are six times more likely to choose ad formats that automatically adapt to the size of
Mobile ads / Adaptable mobile ads 6x more popular than standard sizes Read More »
Half Of UK Smartphone Users Read Online News Every Day British consumers are increasingly relying on their mobile devices to connect to the Web and access online content. For many UK smartphone owners their mobile devices are also an important
“The State of Mobile News Consumption” / Mojiva Read More »
