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Mobile Advertising

YOC forms tripartite agreement with Future and Appetite

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can

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YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

Latest : YOC (yoc.com) has announced the annual results of its UK operations, confirming a sharp rise in its mobile programmatic business this year. Figures released on its branding and performance business against sales of programmatic services show a monthly

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Spend on mobile advertising in Poland increases as YOC announces 20% revenue growth

Mobile advertising company YOC (www.yoc.com) increases revenue to EUR 2.7 million in the third quarter of 2016, around 20 per cent revenue growth year-on-year. In the first nine months of the current financial year, the company achieved around 20 per

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YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016. YOC realised revenue growth year-on-year for

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Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer

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