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Mobile Advertising

Exclusive : Mobile first – Marketing in the age of mobile

Exclusive : Mobile first – Marketing in the age of mobile

by on January 9, 2018

It’s no secret that mobile phones have become ubiquitous today.

After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).

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Brand safety concerns help private mobile ad activity rise 75%

Brand safety concerns help private mobile ad activity rise 75%

by on November 15, 2017

For more context, here's the blog on the topic and here's the full report.

Analyzing terabytes of data behind the billions of impressions flowing daily through their platform, SEVEN, each quarter the PubMatic team identifies real-time developments in mobile advertising. This information, in turn, helps publishers and advertisers unlock the power of programmatic for mobile.

Findings from their Q3 2017 Quarterly Mobile Index (QMI), released today, show programmatic video continued to proliferate outside of the Americas and through mobile devices. Header bidding gained momentum in APAC and EMEA while private marketplaces (PMPs) were increasingly leveraged as a conduit to safe, premium content by advertisers worldwide. [more…]

YOC’s programmatic business accelerates in the UK

YOC’s programmatic business accelerates in the UK

by on October 27, 2017

Group revenue is expected to increase by 22% due to the accelerated growth in UK sales. www.yoc.com

Mobile advertising company YOC has announced an increase in revenue of 22% to EUR 3.3M for Q3 / 2017 according to preliminary calculations. These latest figures underpin an overall growth in the Group’s operating profits of 26% year-on-year. [more…]

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

by on December 13, 2016

Latest : YOC (yoc.com) has announced the annual results of its UK operations, confirming a sharp rise in its mobile programmatic business this year. Figures released on its branding and performance business against sales of programmatic services show a monthly revenue increase on both, with programmatic now outperforming other business services.

Over 50% of YOC's business now comes from programmatic advertising. [more…]

Spend on mobile advertising in Poland increases as YOC announces 20% revenue growth

Spend on mobile advertising in Poland increases as YOC announces 20% revenue growth

by on October 6, 2016

Mobile advertising company YOC (www.yoc.com) increases revenue to EUR 2.7 million in the third quarter of 2016, around 20 per cent revenue growth year-on-year.

In the first nine months of the current financial year, the company achieved around 20 per cent growth.

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YOC Continues Its Expansion In The UK With the appointment of Adam Gilsenan As Country Manager

YOC Continues Its Expansion In The UK With the appointment of Adam Gilsenan As Country Manager

by on September 1, 2016

Adam Gilsenan to lead UK operations with a new senior management team to accelerate YOC’s business plans

YOC (yoc.com) the mobile advertising company, today announced [more…]

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

by on July 26, 2016

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016.

YOC realised revenue growth year-on-year for the third quarter in a row. This results from the steady growth in the D-A-C-H region as well as the positive revenue trends in the company’s other European locations, in particular the Spanish subsidiary. [more…]

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

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