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Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

by on July 8, 2016

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format.

The ad, which celebrated its premiere in April, has been included in the "Desperados #espassiert" marketing campaign created by Brau Union and Performics.

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IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

by on January 13, 2016


Editor ... Thought you'd be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline.

In addition, location-based advertising is seen as the most exciting mobile opportunity.

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YOC releases “2015 Mobile Ad Formats Trend Report”

by on November 19, 2015

YOC a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market.

The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads.

https://group.yoc.com/en/ [more…]

The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer

by on June 25, 2014

Google's worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013, eMarketer estimates. By comparison, Facebook's share is expected to rise to 7.8% this year from 5.8% in 2013, while @eMarketer projects that Yahoo's will drop from 2.86% share in 2013 to 2.52% this year.

The story is the same in terms of mobile advertising. Though Google's share of the worldwide mobile ad market will drop this year, it will only fall 0.2% from 50.4% to 50.2%, according to eMarketer. However, Facebook is gaining ground much more rapidly in mobile -- and maintains a much larger share -- expected to grow from 17.8% in 2013 to 22.3% in 2014. The global mobile ad market will reach $32.71 billion in 2014, eMarketer estimates. [more…]

The Mobile Sport & Automotive Masterclass will show sport and automotive executives how they can deploy the latest mobile marketing tools

by on May 14, 2014

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If you work in retail or with retailers, the Mobile Retail Summit is an event you can’t afford to miss

by on May 8, 2014

The Retail landscape is changing, and the sector is set for even more rapid change over the next three years as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process. The Mobile Retail Summit,@MMMagTweets now in its third year, offers retailers the opportunity to explore how mobile is impacting the retail landscape, and what their business needs to do stay ahead of the game. http://mobilemarketingmagazine.com/mobile-retail-summit/

The day is divided into four streams - On Device, Driving Footfall, In-store and The Future. On Device will explore how retailers are generating sales on mobile and tablet devices, through transactional mobile sites and apps. [more…]

Introducing the company defining mobile advertising – Amobee

by on March 12, 2014

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Are you the mobile expert that TUI, Virgin Atlantic and East Coast Trains want to meet?

by on February 1, 2014

Nicola Velasco  writes ,,, The Mobile Travel and Tourism Summit London is soon upon us. With decision-makers from companies like TUI, Hilton, HomeAway, Orient Express, Singapore Airlines, Devere and Virgin Atlantic confirming their attendance, this is your chance to show them you know your stuff and help them realise their Mobile ambitions.

As the newest addition to our Summit series of events (and they are pretty awesome - click here to see why), the inaugural Mobile Travel and Tourism Summit is your chance to get in front of a room of over 100 Travel brands and have one-to-one discussions with them about the issues that matter to them most. [more…]

Mobile Retail Summit – 10 June 2014, London | Mobile Marketing Magazine

by on December 9, 2013

From mobilemarketingmagazine.com

The retail landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.The...Read On

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