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Mobile Advertising

Events : How things are on the High Street right now – the use of mobile in the shopping process

by on March 5, 2013

The Mobile Retail Summit 24 Apr 2013
Location: The Grange St. Paul's, London
The Mobile Retail Summit kicks off with a presentation from Matthew Hopkinson, business development director at the Local Data Company, who will offer delegates a hard-hitting view of how things are on the High Street right now, and why they cannot afford to ignore the mobile channel.

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Nielsen: FMCG brands account for 25% of advertising spend globally

by on January 31, 2013

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report.

The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a 6 percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

 

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“The State of Mobile News Consumption” / Mojiva

by on December 7, 2012

Half Of UK Smartphone Users Read Online News Every Day

British consumers are increasingly relying on their mobile devices to connect to the Web and access online content. For many UK smartphone owners their mobile devices are also an important tool for keeping up-to-date with the latest news, as more than half of them visit at least two news sites every day.

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LoopMe Media / The launch of a new social media data powered, personalised ‘ad inbox’

by on October 25, 2012

LoopMe Media has launched a new mobile ad format – a dedicated ad 'inbox' that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place.

The solution has been developed to address familiar problems for app developers and publishers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps.

Adding a LoopMe button solves all these problems. Users can click on the icon to open up an 'inbox' comprising a range of offers. They can interact with several advertisers in one session, as for web browsing they are not migrated away from the app itself. Instead, they can click on a 'back' button at any time.

For more information please visit www.Loopmemedia.com

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Mobile Ads: Coupons, pitches tied to smartphone search get a yes; Don’t ‘spray and pray’

by on October 1, 2012

Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. by Shira Ovide

In 2010,  Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.

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Man City signs up for Mobile Marketing Live – 1/2 October – London

by on September 28, 2012

The Mobile Marketing Live team report ..

There's just a few days left before we open our doors to Google, Domino's and The Guardian - and now Manchester City Football - who'll all be presenting their stories at Mobile Marketing Live on Monday and Tuesday next week at the London Business Design Centre in Islington, London.

* Book online now www.mobilemarketingmagazine.com/live/booknow [more…]

Tweet your way to a ‘Mobile Marketing Live’ ticket worth £495 / theMarketingblog special

by on September 26, 2012

There’s some truly excellent stuff going on in the mobile marketing world right now, from cool rich media mobile ads to ageing rock stars using gamification tactics to engage with fans on their handsets. (If you’re wondering who that might be, the answer, my friend, is blowin’ in the wind.)

To showcase this stuff, we are running a competition this week, in which the five winners will each walk away with a pair of 2-day conference passes to Mobile Marketing Live, each worth £495.

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Appsnack,Tapjoy,Easy2 and Spoke Interactive take silver at Mobile Marketing Live

by on September 14, 2012

Mobile Marketing Live write  ..  Four more companies have signed up as Silver sponsors at Mobile Marketing Live , our two-day conference, exhibition and networking event, taking place at the Business Design Centre in London on 1-2 October 2012.

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MediaMind / UK users more comfortable with instream video and mobile advertising

by on September 10, 2012

MediaMind releases data from thousands of campaigns and billions of ad impressions.

Data-hungry advertising geeks rejoice! Leading global ad server, MediaMind, has launched its latest biannual ad Global Benchmarksperformance report.

The H1 2012 MediaMind Global Benchmarks report is available from the research section of MediaMind’s website at   http://www.mediamind.com/resource/resource-library/ [more…]

David Halliwell explains how Footfall123’s self-serve mobile loyalty scheme works / (video)

by on June 19, 2012

Mobile Marketing's Video test ... David Halliwell dropped by the office to explain how Footfall123's self-serve mobile loyalty scheme works.

Given how easy and idiot-proof he made it all sound, we thought we'd put it to the test with our very own idiot, Mobile Marketing editor David Murphy.

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