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Mobile Advertising

Bob Schukai, global head of mobile technology at Thomson Reuters / Mobile Marketing Live

by on May 28, 2012

Global mobile advertising network InMobi and mobile couponing specialists Prinovis are the latest companies to sign up as Gold Sponsors for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October.

They join fellow Gold Sponsor, Textlocal and Silver Sponsor, Mojiva.

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• When mobile advertisers pay per click, curbing click fraud is vital in delivering cost-effective campaigns – ‘Traffiliate for Mobile’

by on May 15, 2012

DMG (DSNR Media Group) – announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness.

Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers.    [more…]

Mobile Marketing Live takes place at the Business Design Centre in London from 1-2 October 2012

by on April 10, 2012

The website for Mobile Marketing Live, the new, two-day exhibition, conference, training and networking event for the global mobile marketing business, is now live at www.mobilemarketingmagazine.com/live [more…]

The concept of real-time bidding is becoming a hot tool for mobile publishers / Jemm Mobile

by on April 2, 2012

Picture ... Julia Smith, Communications Director at Jemm

Jemm Group (http://jemmgroup.com) has revealed a new division to its business; Jemm Mobile, which follows the new Platform Services division.

Dave Simms, Head of Business Development, will lead the dedicated Jemm Mobile team, which offers extensive development and advertising solutions across its global network.

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Comment on the report on mobile ad spend by the IAB and PricewaterhouseCoopers

by on March 20, 2012


Increased spend and greater consumer engagement signal the tipping point for mobile advertising
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Mobile Marketing Live Backgrounder / Apps, Sites, Mobile Advertising, Gamification, Payments, CRM, Location-based Services and Coupons

by on March 15, 2012

Mobile Marketing Live is a new two-day conference and exhibition for the global mobile marketing business. The first Mobile Marketing Live event will take place in London on 1 and 2 October 2012, at the Business Design Centre in Islington.

[more…]

InMobi / “Mobile devices are redefining the media landscape across the world” Naveen Tewari

by on February 28, 2012

InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

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