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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

Mobile coupons edge out print as retailers switch strategy – Mobile Commerce Daily

by on March 30, 2013

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2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013? / Jon Worley The Logic Group

by on January 14, 2013

Sunny and Disruptive: Outlook for Retail Industry in 2013

Jon Worley, Director of Customer Interactions from The Logic Group writes .. 2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street stores shutting their doors permanently.

By contrast, the online high street saw resilient growth. In fact, the latest figures of the annual IMRG e-Retail Sales Index have revealed that online sales in November are up 18 per cent from last year as the festive rush has encouraged consumers to reach into their digital pockets. So 2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013?

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FMCG’s – Test mobile coupons for free / Shopitize

by on October 2, 2012

Shopitize are launching a limited offer to selected FMCG companies.  They write...

Did you know that there are already more than 25 million smartphone users in the UK with more than 70% of them wanting tailored shopping promotions sent directly to their mobiles? There is a clear shift in media buying towards mobile, as it provides much higher ROI than traditional and web media due to deeper engagement.

Mobile is the place to be for digital marketers, but getting it wrong could be expensive and time-consuming... so where should you start?

Contact ..  Richard Lee, richard@shopitize.com Mobile: +44 7946 394 812

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