Get in Touch

mobile data

Black Friday mobile shopper data from Adjust

Black Friday mobile shopper data from Adjust

by on December 14, 2016

A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US.

The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above a typical Friday in November, this boost was exceeded in multiple by Western European countries, such as Germany (75.6%), France (74.7%), Belgium (79.9%) and Switzerland (73.9%). [more…]

Video : An overview on how to get the best out of your mobile analytics installation / Anthony Payne, Netbiscuits

by on August 12, 2014

Power of Mobile Personas Using mobile analytics insights to effectively engage with mobile visitors in a multi-device and multi-context world.

From capturing accurate device information, to integrating mobile data with Google Analytics for complete funnel analysis, and contextualizing insights into user personas, Netbiscuits Director of Global Product Marketing, Anthony Payne provides an overview on how to get the best out of your mobile analytics installation.

[more…]