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Mobile Experience Scorecard:

The Search Agency & the Mobile Experience Scorecard / ‘Apple takes last place’

by on November 14, 2013

New Data from The Search Agency Shows that Retail on the Go is still Sub-Par; REI Wins, While Apple Takes Last Place

The Search Agency has today released its Mobile Experience Scorecard of the top 100 US retailers, including a full analysis of the mobile websites of the top 100 retailers in the U.S

The report calculated a total score out of five for each of the retailer’s mobile sites, based on seven factors, including load time, site format, store locator, search box, social media presence, app presence, and click-to-call.

In summary none of the top 100 retailers achieved a perfect score of five and the average score for all companies in the study was 3.17 out of five. Just 16 websites loaded in under 1 second whilst the average load time of the web pages was 3.62 second. [more…]

Coca-Cola and FedEx tied for first place in the Search Agency’s Mobile Experience Scorecard

by on October 11, 2013

The Search Agency a global online marketing firm, today released its Mobile Experience Scorecard: Fortune 100 Companies, which looks at how some of the largest, most well-recognized companies are adapting to the new mobile landscape via Google’s best practices.

The full report can be found here:

Of the 100 sites, only nine overall used Responsive Web Design (RWD). Of the remaining 91 companies, 47 used dedicated mobile sites, while the other 44 did not provide a separate mobile experience from the desktop version of their site.

  • The average page load time was about 5 seconds, well above Google’s one-second recommendation.
  • The average score for all companies in the study was 2.31 out of five, which was based on on five factors: load speed, site format, calculated download speed, social media presence, and app presence