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Basket Abandonment Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window

by on April 8, 2013

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Mobile email big business within the performance channel

One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails.

In fact, 41% of emails are currently viewed on a mobile device. With this figure widely expected to surpass desktop by the end of this year, there are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel.

Research conducted by Matt Swan, Client Strategist – Affiliate Window

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Affiliate Window Mobile stats – 14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in February

by on April 3, 2013

Lisa Chaikin of Affiliate Window writes ... find our latest mobile and m-commerce stats. Our March mobile stats are available for download here.

Key stats include:

  • 14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in February
  • 5.57% of sales if we strip out tablets – down from 5.58% in February 21.14% of traffic came through mobile – up from 20.68% in February
  • 12.53% if tablet traffic is stripped out – up from 12.48% in February
  • Mobile traffic is converting at 3.26% – down from 3.43 in February
  • [more…]