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mobile optimisation

Mobile eCommerce – Facts for a successful online shop

Mobile eCommerce – Facts for a successful online shop

by on October 20, 2017

Smartphones and tablets are replacing the classic desktop.

Therefore it is hardly surprising that more and more mobile shopping is taking place.

To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.

By Herbert Buchhorn* [more…]

New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.


Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK

by on April 23, 2014

IAB UK launches first European mobile optimisation study

Interesting findings-  for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site.

London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK  @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile.   However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.