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Mobile Performance

Affiliate Window’s mobile update : 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015

by on January 10, 2016

Mobile Traffic Up, Average Order Value Down in Affiliate Window Q4 Report

Highlights include: Q4 2015 Mobile Performance

  • 47.46% of traffic originated from a mobile device – up from 46.93% in Q3 2015
  • 25.94% of traffic came from a smartphone – up from 24.48% in Q3 2015
  • 39.59% of sales originated from a mobile device – up from 37.19% in Q3 2015
  • 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015
  • Mobile traffic converted at 4.56% – up from 3.78% in Q3 2015
  • Mobile Average Order Value (AOV) was £64.60– down from £65.04 in Q3 2015

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