UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB

Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend Digital advertising up £607m; mobile driving over half this growth Video up 46% to £160m; social media up 24% to £328m FMCG overtakes Finance as biggest […]

UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB Read More »