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mobile strategy

Generating leads with mobile marketing / 70% of users are more likely to purchase a product if the website is mobile friendly

by on November 7, 2014


Selling is changing – interrupt marketing doesn’t work any longer / Jon Ferrara, CEO of Nimble Social CRM

by on September 20, 2013

From - Jon Ferrara - the CEO of Nimble Social CRM - is passionate about the changes that companies need to make to compete as buyer behaviour changes. 


‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill

by on November 16, 2012

The rapid uptake of smartphones has had a significant impact in retail.

Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online prices, others such as Macys and Toys-R-Us are creating a more immersive app-based experience to win their customers on the service side. [more…]

Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London

by on August 13, 2012

Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn't know they wanted.

Attend for free by registering now.

There is one device that spans the full breadth of options open to multi-channel brand marketers, the mobile. It has swiftly become one of the most pervasive consumer technologies ever and presents great opportunities for brands to attract; engage and retain customers.

Mobile devices are highly personal, always-on and consumers are happy to keep them to hand 24/7. However, what’s really interesting for brands and marketers is the measurability and insight into the customer base that the mobile channel provides.