mobile strategy
Generating Leads with Mobile Marketing via @LSue23 http://t.co/pKC9tG4Ncj … pic.twitter.com/ZHbw4AuQC3
— Will Corry (@slievemore) November 7, 2014
From wurlwind.co.uk - Jon Ferrara - the CEO of Nimble Social CRM - is passionate about the changes that companies need to make to compete as buyer behaviour changes.
The rapid uptake of smartphones has had a significant impact in retail.
Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online prices, others such as Macys and Toys-R-Us are creating a more immersive app-based experience to win their customers on the service side. [more…]
Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn't know they wanted.
Attend for free by registering now.
There is one device that spans the full breadth of options open to multi-channel brand marketers, the mobile. It has swiftly become one of the most pervasive consumer technologies ever and presents great opportunities for brands to attract; engage and retain customers.
Mobile devices are highly personal, always-on and consumers are happy to keep them to hand 24/7. However, what’s really interesting for brands and marketers is the measurability and insight into the customer base that the mobile channel provides.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
