#mobilemarketing
While some industries constantly throw out old methods to be replaced with the new, marketing is one of those industries that blends both old and contemporary methods together.
Nowadays, marketing is learning to embrace the progress technology has made in terms of how information is published while holding on to some of the older, more traditional methods that still work to this day.
YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.
Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]
The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales.
According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.
So, while app marketing is becoming a crucial part of every business's strategy, a business will need to do more than simply push an app out into the marketplace.
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— Will Corry (@slievemore) April 3, 2015
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
