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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

by on April 2, 2015

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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Want to see your app on there? – Giant iTab

by on March 31, 2015

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Events : Check in on a Giant iTab – Talk about going BIG

by on February 28, 2015

Boomset says -It's no secret we're fans of renting devices for events, and this particular technology was a BIG hit (and not just in size) at #DestinationConfex the International Confex for meetingprofs held in Olympia, London recently.

Talk about going BIG when it comes to participation, this giant screen @thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.

More articles about the Giant iTab

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Giant iPhones for Hire

by on February 17, 2015

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A great response to this Giant Smartphone

by on February 13, 2015

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How much of your time is App time in 24 hours? / Pocket App

by on September 26, 2014

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