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UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

by on June 8, 2016

Streaming services may be given the red card this summer, as bandwidth and connectivity concerns could prevent football fans from watching the tournament online

This year, it’s expected that millions of people will be streaming Euros matches at home – on phones, tablets and via smart TVs, using popular applications such as BBC iPlayer or ITV Player. According to FIFA, during the 2014 World Cup, an estimated 280 million people watched matches online or on a mobile device. Yet, as fans in the UK flock online to witness sporting history this summer, a 2016 survey from Boosty indicates fans could be tearing their hair out as they miss crucial goals and edge-of-the-seat action due to unreliable broadband: [more…]

Four “remote-control tourists,” who are at the beck and call of social media users

by on October 11, 2013

 

Tourism Victoria is taking the world by storm with its $3.6 million "remote control" campaign that was launched recently. The campaign has been seen in every continent, except Antarctica, and involves four "remote-control tourists," with video cameras who are at the beck and call of social media users on Twitter and Facebook.
The social media users can deploy the cameras to Melbourne’s inner-city tourism drawcards such as laneways, bars and cafes. They can tell the remote-control tourists where to go, what to taste and what to experience. Footage is being streamed to tablets, mobiles and laptops live on remotrecontroltourist.com.

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Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

by on February 8, 2013

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com.

The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8 February, bolsters Lovestruck’s recent transition into television by serving online display banners and ‘roadblocking’ targeted sites and audiences only at times coinciding with Lovestruck’s TV spots.

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The rise of the mobile mum

by on September 12, 2012

One in five mums confess that they are ‘addicted’ to their smartphone.

Research released today by the world’s number one pregnancy and parenting destination BabyCentre reveals that tech savvy mums are leading the trend for smartphone adoption in the UK with half of all mums now owning a smartphone - compared to 27 per cent of UK adults[i] - and 59 per cent of these mums regarding it as their ‘do-it-all’ device to help with everything from babysitting to organising family life.

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BlackBerry marketing boss blasts media

by on July 25, 2012

The new global marketing boss of BlackBerry today attacked the media for being overly negative about the troubled smartphone brand and insisted the much-delayed launch of its new range, now due in January, will be worth it.

“We need to distinguish between the media perception and the consumer perception,” said Frank Boulben, chief marketing officer of parent company Research In Motion, who pointed out that BlackBerry has 78 million subscribers throughout the world and “that number is still growing”.

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Attract, engage, and retain customers ..Mike Quinn

by on March 1, 2012

An integrated solution to digital marketing

Mike Quinn explains the key products that make-up Adobe’s Digital Marketing Suite

For more information on Adobe’s Digital Marketing Suite please visit the website here

The pace of change in the digital landscape is continually accelerating. With the explosion of social, video and mobile content, consumers can today interact with businesses from a wide range of sectors using multiple channels and devices, such as smart phones, tablets and laptops.  As a result, they need to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impacts their success. [more…]