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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!


An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.


Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies


Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details


Ten Commandments of Brand Bravery: Q&A With Contagious’ Paul Kemp-Robertson

by on August 9, 2014


Hear how Ryanair plan to spend their £29m marketing budget #adtech_london

by on May 25, 2014


Movers and Groovers : POSSIBLE Announces EMEA CEO, Darin Brown

by on May 8, 2014

POSSIBLE @POSSIBLE appoints one of digital advertising’s early entrepreneurs for the newly created EMEA CEO position

Digital agency POSSIBLE today announced the hire of Darin Brown in a new position, CEO for EMEA, based out of the London office. In this newly created position, Darin will oversee management, business development and operations for the EMEA region. Working closely with global and local management, he will be responsible for driving strategic expansion and growth for the agency. [more…]

Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.


Important message for brands / Connect directly with those shoppers who love your brand / Shopitize

by on July 30, 2013

Important message for brands / Connect directly with those shoppers who love your brand and those whose love you’ve yet to gain / Shopitize

Shopitize message ... Shopitize is a Direct-To-Consumer (‘DTC’) mobile promotional platform that delivers targeted and contextually relevant offers, brand engagements and interactive experiences directly to a user’s smartphone based on real-time, verified offline shopping behaviour.

Our core proposition allows shoppers to ‘earn’ rewards through accessing offers, engaging with brands or content and socialising their positive experiences with their friends.


Pepsi’s initial reaction to the suggestion that it merge its snack business with Mondelez in a $60bn deal

by on July 18, 2013


"Pepsi right now doesn't love the deal."


Laughter Spot Video : Christie posh crisps campaign

by on July 5, 2013

Mondelez and Union take a different line in new Christie posh crisps campaign | Fresh Marketing News |

Posh crisps usually choose to plug their wholesome roots but Mondelez has taken a refreshingly different line in this new TV campaign, ‘Eat it Up,’ for Christie Potato Thins from Union in Toronto.