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Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

by on December 20, 2012

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.

A survey of 1000 consumers nationwide by Valassis shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]