Get in Touch

money

New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

by on October 4, 2014

Microsoft unveils UK launch advertiser brands for all-new MSN

Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

Microsoft today announces general availability of the all-new msn.com in the UK, a platform combining the engagement of an app with the reach of the web. As part of the launch, Sony Mobile, Nissan and The Potato Council are taking first position on the new platform that brings new content and functionality experiences to consumers and builds on Microsoft Advertising’s cross-device storytelling capabilities.

http://www.msn.com/en-gb/

[more…]

Smart DRTV set to rise – but viewers still wary over privacy, finds new research from WPN

by on May 23, 2012

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman. [more…]