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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Ewan McGregor demanding to know what all the fuss is about – and probably asking himself “how did I get involved in this”

by on April 19, 2015

Stephen Foster in 'More about Advertising' writes

.. BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.

This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.

Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.

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Micro-pig racing : Bookmaker Coral hams it up for Cheltenham

by on March 8, 2015

The festival of micro-pig jump races devised and shot by Space gives a different twist on the famous race event and provides a fun way for race-goers to predict the winners of each day’s feature race.

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Video : What would you do if you were Maggie?

by on April 1, 2014

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Which paper is reputed to be killing off its print edition?

by on October 18, 2012

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