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Content marketing is no longer a cool experiment for UK supermarkets

Content marketing is no longer a cool experiment for UK supermarkets

by on April 9, 2018

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. [more…]

Update :  Naked Bacon was launched in Waitrose, Sainsbury’s, Morrisons and Tesco

Update : Naked Bacon was launched in Waitrose, Sainsbury’s, Morrisons and Tesco

by on January 1, 2018

Good news: your weekend fry-up or Friday bacon butty could soon be better for you.   Bacon that is said to be free of nitrites, preservatives, E numbers and allergens will soon appear on supermarket shelves in what is being called “a remarkable feat of food technology”. [more…]

Retail Blunders : Morrisons fined for harassing unsubscribed customers

Retail Blunders : Morrisons fined for harassing unsubscribed customers

by on August 8, 2017

Recently the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons £10,500 for sending out emails to people who had already unsubscribed from their communications.

Following a complaint from a disgruntled recipient the ICO’s investigation found that between October and November 2016, 200,000 emails entitled ‘Your Account Details’ were sent out inviting customers to amend their preferences so that they could start receiving news, points and coupons from Morrisons. Because these customers had previously opted to not to receive Morrisons’ emails this deemed a serious breach of the Privacy and Electronic Communication Regulations (PECR).

Talk to PromoVeritas  Tel: +44 (0)20 3325 6000  Email: info@promoveritas.com

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Is this chap one of the country’s most famous pie connoisseurs

by on February 22, 2017

UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.

Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.

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“OK that’s it – switching to Vegemite” – Comment from consumer

by on October 29, 2016

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Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

by on June 17, 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]

Movers and Groovers : B STREET appoints new managing director

by on July 8, 2015

B STREET London has strengthened its business offering with the appointment of Mike Spicer as Managing Director. Mike brings over 20 years of business leadership to the agency, having spent most of his career as Managing Director of Arc Worldwide, a division of Leo Burnett.

 

He then went on to be Group MD of Havas / EHS Brann and most recently worked at The Pulse Group. Mike served as the CEO / MD of the exhibitions and events agency with a plan to develop client relationships to deliver an integrated offering and expand the agency’s proposition.

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Could Britain’s supermarkets be about to merge?

by on June 26, 2015

http://contentcuration.tumblr.com/post/122484993647/tesco-burys-and-as-morrisons-could-britains

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Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt

by on June 20, 2015

Parker Williams has redesigned the packaging for the entire 40-strong range of Rachel's yogurts.

This is the brand's first redesign in five years and Parker Williams' task was to evolve the look to better express the positioning of the genuine pleasurable taste and also build people's emotional connection to the brand. The updated packaging focuses on the gorgeousness of real fruit and the creamy texture of the yogurt.

Hand-scripted lettering emphasises the personal touch and link to Rachel herself and the brand story.

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Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?

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