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DFS transforms its business with new multi-channel platform

by on September 4, 2013

DFS today announced the launch of its new multi-channel platform and websites, www.dfs.co.uk and www.dfs.ie delivered by Salmon.

The new platform offers the leading British furniture retailer’s customers a seamless, integrated journey, taking them all the way from inspiration to purchase, whichever channels and devices they use.

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“Asda is way in front of its competitors when it comes to value” / Irina Pafomova, Shopitize

by on August 11, 2013

Asda has been voted best UK supermarket for value and quality, according to a survey by shopping rewards App Shopitize.

As for value, 46% of supermarket shoppers said ASDA was the best, with Tesco taking 26% of the poll, Morrison's 14%, Sainsbury's 8% and Waitrose came last with only 6% of the vote.

However, in the quality stakes Waitrose's fortunes reversed with 29% of shoppers placing it above it rivals. Next best was Sainsbury's with 23% of the vote, then Asda with 20%, Tesco with 17% and Morrison's finished bottom with 11%. [more…]

“EasyFoodstore” / EasyJet founder prepares to take on budget supermarkets such as Aldi and Lidl

by on August 3, 2013

Sir Stelios Haji-Ioannou, the maverick founder of easyJet, is preparing to do battle with low cost supermarkets such as Aldi and Lidl by launching his own budget food chain by the end of the year.

The entrepreneur is understood to be close to securing his first site to pilot “easyFoodstore”, which will take on the budget supermarket chains as well as other shops such as Poundland that sell food at bargain prices.

Stelios’s easyGroup has set up a website for easyFoodstore.com, which promises that the venture is “coming soon”. EasyGroup has also applied to turn the easyFoodstore name into a trademark.

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Wm Morrison and Ocado bosses are heading for a clash over controversial plans to launch an online sales tax.

by on July 29, 2013

Wm Morrison and Ocado bosses are heading for a clash over controversial plans to launch an online sales tax.

The two companies last week formally completed a £216m licensing agreement that will allow Morrisons to launch an online grocery service by January 2014.

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Cosine / Key customer themes and promotions from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Co-Op

by on June 25, 2013

Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Co-Op 

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Next week / Don’t miss the highest* awards (663 feet) in retail party …. last year’s was a blast

by on June 21, 2013

Time is running out and so are the tickets, don't miss the biggest retail party of the year!

Just one week to go until the category winners are crowned at the highest* awards in retail, will you be there? For more information please visit www.internetretailingawards.net 26th June, SushiSamba, City of London

Click here to book your tickets: http://goo.gl/bxhfr

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FMCG / Themes and promos from all top UK supermarkets / Cosine

by on June 15, 2013

 

Grocery Insights Report – Themes and promos from all top UK supermarkets | Fresh Marketing News | Scoop.it

Grocery Insights Report – Themes and promos from all top UK supermarkets From www.cosineuk.com - Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and M&S Food Click to jump straight to Sainsbury’s, Tesco, Asda, Mo

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FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2”

by on June 7, 2013

This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream.

It all started with two left hand page ads in Thursday's Daily Mail.  They were both the same size and for Ben & Jerry products. The ads were virtually identical. The one on Page 16 was for Morrisons and on page 18 the Asda version was revealed in all its glory. There was one very important  point of difference. The price point on the Morrisons ad read £1 - the Asda version read £2.

The Ben & Jerry Ice Cream tubs in the ads looked very similar  - but there may have been some other differences. Either way the perception created of a higher price for Asda was not good.

Two conclusions. The paper planner should have spotted it and  somebody at Asda got it somewhat wrong.

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All about Morrisons, Indicia, Ian Stockley, Elmwood, Maxymiser, Nick Keating, Tele2, Little Big

by on June 6, 2013

Leading customer engagement agency Indicia has further signalled its intention for growth with the opening of a London office.

Based in Farringdon, the new office follows Indicia’s appointment to the Government's Digital Marketing Services Roster in March and will serve as a base to help meet the growing needs of its expanding client base.

Ian Stockley, Managing Director, Indicia, comments, “The opening of a London office reflects the increasing level of business we’re seeing in the capital and represents an incredibly exciting time for the agency. We’ve seen great success in the past thirteen years and with clients increasing in profile now is the right time to invest in a space within the capital too. [more…]

PR tested : Ocado, Morrisons, Waitrose story – how their PR’s reacted to a blogger story request

by on May 22, 2013

TheMarketingblog emailed each of the players in this continuing saga with ......

"Please would you let me have a short update on the Ocado, Morrisons, Waitrose story for an article in www.themarketingblog.co.uk ?"

The response was interesting in terms of how PR's reacted to a blogger request   ...

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