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Pete Davis of on sponsorship and ‘how the nature of the game is changing’

by on May 20, 2013

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.

But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.


All about … “Smooch”, Next Generation Snacks, Result Marketing Group, P&MM, David Pearson

by on May 15, 2013

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint.


We asked the public on their views of both the current Morrisons and Sainsburys TV adverts

by on March 22, 2013

#Morrisons and #Sainsburys advert testing .. find out what the public really thinks of Ant & Dec and David Beckham


AUDIO: Morrisons announces online plans – “not done enough to communicate its promotions”

by on March 14, 2013

Morrisons begins strategy re-think to maintain market share Britain’s fourth largest supermarket chain is tranforming its business to fight failing profits and market share. Morrisons confirmed profits fell for the first time in six years as it reported a 7 per cent drop in full-year profits to £879 million.

But chief executive Dalton Philips pledged to turn the business around with more convenience stores and a tie-up with online grocer Ocado. The supermarket, which generated sales of £18.1 billion in the year, said it had not done enough to communicate its promotions... 


Retail news : Morrisons brings in Kiddicare boss to boost online drive

by on March 13, 2013


Word on the street about horse meat / Vox Pops International

by on February 22, 2013

Will you eat meat again...?

Watch this video and hear straight from the horse's mouth what the public had to say on choosing Morrisons over Tesco, the rise of the local butcher and how meat buying will change in light of the crisis...


Research : Tesco voted UK’s worst supermarket – Waitrose the best

by on February 20, 2013

  • Tesco has been voted the worst supermarket and Waitrose the best in an annual poll of 11,000 consumers by watchdog Which?
  • Waitrose received a customer score of 82%, including five-star ratings for its customer service and the quality of its fresh produce.
  • Tesco was at the bottom of the table of the nine major supermarkets, scoring just 45% and receiving poor marks for its pricing, store environment, quality of fresh produce and customer service.


Events : Meet retailers looking to go mobile / Mobile Retail Summit

by on February 13, 2013

Time is flying. The Mobile Retail Summit is quickly approaching - it's now just 10 weeks until the event takes place.

On 24 April, at the Grange St Paul's, London, the Mobile Retail Summit will bring together retailers and mobile marketing experts for the largest such gathering of the year.


Women for Women : Eight in ten mums are active users of social networking platforms

by on February 2, 2013

Modern mothers are tech-savvy and spend a significant portion of their personal time online, browsing the Internet or on social media.

Apparently, brands are well aware of this fact and mothers have become a major target for marketers.

by Ben Hollum,Marketing Director at M2 Bespoke


Morrisons launches first transactional eCommerce site with help from Salmon

by on December 13, 2012

Watford, London – 12th December 2012.

Multi channel specialist, Salmon, today announced that it has helped Morrisons to launch its first transactional eCommerce site,, which focuses on selling a comprehensive range of wines.

The new site...