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most effective TV ad

Gaviscon beats M&Ms and KFC to best TV ad of the year

Gaviscon beats M&Ms and KFC to best TV ad of the year

by on December 21, 2017

Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

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