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Interesting ideas generated by Jean’s International Women’s Day challenge

Interesting ideas generated by Jean’s International Women’s Day challenge

by on March 6, 2020

Jean Wolfe writes .... It is a month for thinking about women!  Mothers Day in two weeks time and International Women's Day on Sunday.

On our Attract Readers site my partner-in-crime Ute Wieczorek-King and I have challenged women to write a thoughtful article which is a bit longer.

Longer blog posts are getting more Google love these days so we felt it created an opportunity.  Plus the idea was to come up with a new angle or a new idea


[Watch] … “If this doesn’t shift some diamonds then they might as well leave them in the ground”

by on October 11, 2016

Via MAA .. Is any one producing better work at the moment than Mother?

There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York.


[Watch] …. ‘Epic Dance Off’ competition – Hotpants-clad Dave, builder Colin and ‘wolf’ Gary

by on April 13, 2016


Wishing you a rocking Easter! – theMarketingblog

by on April 19, 2014


Kerry Lee at Flock. : “As with your real mother, Mother cares about you and loves you. Yet this Mother is programmable”

by on January 9, 2014

Flock. — CES 2014 - Smart technology, Smart marketing integration? : by Kerry Lee.   It is January and CES is back and smarter than ever. Making the headlines this year is a ‘smart doll called Mother’ which is as the names states, is a digital replacement for your mother, it is designed to improve your life and will nag you about things you have not done, done too much of or should not do!...Read On


Video : Celebrating British beauty, No7’s new campaign uses real women to show how great make-up can make them feel

by on August 9, 2013

The UK’s most trusted beauty brand[1] launches striking new cosmetics campaign

Today sees the launch of a new colour cosmetics campaign from No7. Using bold and vibrant colours from its vast collection of cosmetics, the campaign is a real celebration of British beauty, inspiring women to experience their Ta Dah! moment.


Mother London wins £10m Halfords account

by on February 11, 2013

  • "We have started on a journey to reposition Halfords as a provider of expert help and services. Working with Mother is another important step towards this transformation."
  • Cycling, Halfords core business, is indeed booming in the UK but private equity-owned Halfords has failed to profit from this as much as it should have, partly as a result of under-investment in its stores (often the case with indebted private equity owners).
  • Bikes have become a designer choice these days, often costing £1000 and upwards, but the rather utilitarian Halfords has been bypassed.


“London’s greatest digital and creative tech festival ever”

by on May 12, 2012

Digital Shoreditch is the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival will run from May 21st to June 1st 2012 and will be highlighting the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.