Mothercare
On the edge digital - Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.
Refoundationing is the theme of IRC 2014.
It’s used to describe the process by which leading UK retailers, from M&S and Mothercare to B&Q and Argos, are transforming their businesses, putting digital first for a future in which customers will expect to shop in new, different and constantly-evolving ways.
By Chloe Rigby
Mothercare [IRDX RMOC] has appointed internet retailing veteran Mark Newton-Jones as its chief executive.
The appointment, which starts from July 17, follows Newton-Jones’ four-month interim stint in the role leading the maternity-to-nursery-equipment provider.
Mark Newton-Jones is a confirmed keynote speaker at the Internet Retailing Conference 2014 in October 16. Keynote speakers at the event are all individuals who “have led transformation within their business as their product sector or the retail landscape have evolved”.
"A wounded Tesco mounting a powerful counter attack." From www.theretailbulletin.com
- Dave Lewis: a new star for planet Tesco,
- Middle East takeaway giant Americana tempts buyers,
- The fallout after Comet crashed to earth,
- Debenhams poaches finance chief from Mothercare.
Mark Pigou writes ... Without doubt the most fun you will ever have at an industry awards - the 3rd annual Internet Retailing Awards takes place June 26 in London.
Go to www.internetretailingawards.net and take a look at the judges you will meet at the party plus the retailers who have been nominated are ..
We saw over 230 entries to this year's Effective Mobile Marketing Awards, from more than a dozen countries around the world. It was a record number, but the ...Read on.
Mothercare, Orange, Warburtons, Specsavers, Tesco, Intel, Pepsico and Colgate were among the brands who triumphed in this year’s Effective Mobile Marketing Awards.
Pictures ... Aren'tYouAlex-Spencer?
The winning entries came from countries including the UK, US, India, Poland, India and Brazil, spanning four continents.
The winners were unveiled at an Awards Ceremony in London attended by 270 representatives from brands, agencies and mobile marketing firms.
"We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns" Sybil Barker, Senior Digital Marketing Executive, Which?,
Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.
Which? Ltd, offers a magazine, website and various other services for their members. It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice. As a not for profit organisation, the vast majority of Which?'s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn. [more…]
Advertisers targeting parents should be involving dads more in their campaigns, according to new research from AOL UK’s dedicated parenting website, Parentdish.
Britain's biggest retailer, Marks & Spencer, has revealed a drop in clothes sales for the seventh quarter in a row. Like for like general merchandise sales at the high street chain, which attracts 21m customers a week to its 7000 stores, dropped3.8pc in its fourth quarter - not as much as the 6pc fall that some analysts were expecting but still too much for some investors who are growing impatient with Marc Bolland. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
If you have any kind of online presence either for a blog, business, or marketing you know that search engine optimization is really important.
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
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Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.