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Research : Mother’s Day shoppers turn to mobile for last minute gifts

by on February 24, 2016

  • 60 per cent of searches for Mother’s Day gifts take place on mobile phones
  • Females make up for two thirds of searches related to Mother’s Day
  • Sunflowers and peonies are the top petals of choice over the Mother’s Day period

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Becoming a mum puts women in the driving set

by on August 29, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that over two-thirds of women (68%) change their purchase criteria for everything they buy once they become a mum and seven out of 10 women said this new approach to purchasing also influences what kind of cars they buy.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals that expecting a baby is a key trigger for car purchases with over two-thirds (67%) of new mums saying they would buy a car to accommodate their expanding family.

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Mummy shoppers rule the roost

by on August 14, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that becoming a mum triggers a fundamental change in how women shop, causing them to alter their fashion style, clothing choices and personal care routine as they completely overhaul their purchase criteria.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals not only that over two-thirds of women (68%) change their purchase criteria for everything they buy once baby arrives – including clothing (78%), beauty (42%) and the family car (70%), but that 80% of all household shopping decisions are made by mum.

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