Movers and Groovers
Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division:
Marc Fanelli, Chandos Quill and Karen Caulfield. [more…]
The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.
Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.
John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director.
Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer director in September 2015.
She will be responsible for all aspects of the retailer’s marketing strategy and will take on the leadership of the CRM, digital, brand and category marketing teams.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Latest : NewVoiceMedia a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has strengthened its executive team with the appointment of Artur Michalczyk as Chief Technology Officer.
Reporting to NewVoiceMedia CEO Jonathan Gale, Artur will have global responsibility for the company's technology strategy, development and operations. He brings over 20 years’ industry experience to the business, joining from Syniverse where he most recently served as Senior Vice President ESG Technology, responsible for global development and operations of its enterprise business unit. [more…]
The managing director for grocery shopping and comparison site mySupermarket.co.uk, Kim Ludlow, has joined product content company Brandbank to help FMCG brands do a better job at bringing their products to life on shopping websites.
Ludlow, a former Tesco.com head of sales, will head up digital and business innovations at Brandbank, who help FMCG suppliers in 16 countries create and distribute product content, mainly for e-commerce purposes.
WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market.
As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, North Asia) and Graham Hitchmough (currently CEO, South and Southeast Asia) to the roles of Chairman and CEO respectively for the region.
Lee and Hitchmough will be supported by a refreshed regional management team comprising of Ambrish Chaudhry, Head of Strategy; Dan Ellis, Head of Design; and Po Kay Lee who will be assuming the newly created position of Head of Experience. [more…]
Simon Kirby quits HS2 to join Rolls-Royce ... He quits to join Rolls-Royce as £50bn high-speed project is branded a 'sinking ship'
- Simon Kirby was paid £750,000 a year, making him Britain's best paid civil servant
- The former Network Rail chief will join engineering giant Rolls-Royce
- It comes as the government faces pressure to halt the huge rail project
- Transport Secretary Chris Grayling will decide this autumn on the second phase of the project, to Manchester and Leeds
Soul has hired Pete Williams and Chris Day as Creative Leads, boosting the agency’s creative top team.
Williams and Day have been a creative team for 14 years working with major brands above, below, through and on the line. They join the agency from MRM Meteorite where they were Creative Group Heads on P&O Ferries, Churchill and Vauxhall.
They will work across all of Soul’s accounts and will report into Soul Founding Partner and Creative Director Shaun Moran.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.