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“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

by on January 20, 2020

Finding & understanding available information to accelerate growth

Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.

You can download the full article  <here

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Research : The worst side of recruitment for market research is like dating in the pre-internet age

Research : The worst side of recruitment for market research is like dating in the pre-internet age

by on October 15, 2018

Casting a Light on recruitment for research   

By Jhanne Litson. Head of Casting for Flamingo Strategic Insight Agency

It could be said that the worst side of recruitment for market research is like dating in the pre-internet age: lots of fishing in the same murky pools, armed with endless lists of requirements, and ultimately resulting in forced, fruitless conversations. 

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New research reveals consumers value the physical experience over online / Future Thinking

New research reveals consumers value the physical experience over online / Future Thinking

by on May 22, 2016

New research reveals consumers value the physical experience over online

Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.

According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.

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“How we can help you shake up brand planning in 2016” … John Whittaker, Future Thinking

by on April 19, 2016

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Brand planning is top of mind for many marketers at the moment.

John Whittaker writes ...  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.

More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.

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How consumers are confusing sugar and fat – findings from the latest Grocery Eye study : Future Thinking

by on June 7, 2015

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by on April 11, 2015

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Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

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Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: -

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.

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Research : To help showcase what they do, insight engineers have put up some recent case studies

by on January 18, 2015

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Media and marketing research : Nielsen acquires Affinnova

by on November 1, 2014

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm
 

“This is a great day for Nielsen and a natural step in our evolution as both organizations share a commitment to innovation, predictive analytics and outstanding client service,” said Nielsen managing director of innovation for Europe, Johan Sjöstrand. “Integrating Affinnova’s intuitive user interface platform and automated analytics capabilities will unlock the power of digital within Nielsen’s Innovation Practice, enabling our clients to achieve even better outcomes from their investment in new products.”

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