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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Authenticity, self-belief, self-fulfilment & conviction – Ballantine’s

by on October 16, 2013

Ballantine's, the world’s No 2 Scotch whisky and part of the Chivas Brothers family of brands, has today announced the launch of a new strategic brand positioning and accompanying marketing campaign.

Stay True, Leave an Impression serves as an invitation to consumers to express themselves in a genuine and authentic way, applauding conviction and self-belief. The global campaign, which is a natural progression from the brand’s hugely successful ‘Leave an Impression’ campaign launched in 2007, will begin rolling out across all key markets from October onwards, aiming to unify all brand communications across the complete Ballantine’s range.

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