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Optimizely soundbite: Personalisation ­beginning to achieve multi-channel campaign management

Optimizely soundbite: Personalisation ­beginning to achieve multi-channel campaign management

by on October 13, 2016

Personalisation – Beginning to achieve Multi-Channel Campaign Management

As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. Those organisations that will take the first easier steps of providing consistent cross-channel messaging and leveraging onsite behaviour will gain confidence in personalisation techniques and develop an appetite for more.


World Retail Congress offers over 60 hours of focused, objective-led content across 3 days

by on May 2, 2014

World Retail Congress | A world of retail. A meeting of minds

Book your place today

The World Retail Congress @WorldRetail provides the critical context, new ideas and challenging thinking for senior retailers to understand the "new retailing" that is about to emerge from the global recession.


‘Digital Promotions in A Physical World’ reveals importance of multi-channel retailing

by on February 12, 2014

  • New report, Digital Promotions in A Physical World by IMRG for reveals growing importance of multi-channel retailing for the year ahead
  • Report comes on the back of vital role multi-channel played over the festive retail period
  • ABC1s and 35 – 44 year olds are the biggest multi-channel shoppers for retailers in 2014
  • For a copy of Digital Promotions in A Physical World please contact


Guest Post : The future is Omni-channel, not Multi-channel / Scott Logie

by on February 19, 2013

By Scott Logie, strategic marketing director, St Ives Group

I had the pleasure recently of sitting through the filming of some key commentators in the retail space, discussing key themes around areas such the death of the weekly shop; the shopper of the future, and measurement and testing in the retail environment. Every one of the people interviewed was intelligent, well researched and an expert in the retail environment.

However, one question provided, for me, a frustrating array of answers. This was around what was understood by multi-channel or omni-channel retailing. Almost everyone either answered in the same way or made the same assumption – that these are the same thing. No they are not!