If you have an online business, pay-per-click is undoubtedly vital in your digital marketing efforts.

For generating loads of new leads and increasing sales exponentially, PPC marketing is tough to beat. Google Ads has seven million advertisers on board. That gives an idea of its popularity. 

Online advertising through Google is highly affordable and visible. [more…]

This year marks the 29th anniversary of SMS or short message service. What started as a friendly exchange between two Vodafone colleagues has now blossomed into a worldwide phenomenon. Consumers send and receive text messages every day and businesses around the world utilize SMS notifications as a valuable way to reach new and existing customers. 

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Numbers play an important role when hiring a new marketing executive. After all, you need objective proof of a candidate’s performance before entrusting them to make strategic decisions for your brand’s image. However, there’s more to finding the perfect marketing executive than just looking at numbers. When you have to [more…]