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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.


“Everyday mums are powerful allies for brands” … Talk to Mums

“Everyday mums are powerful allies for brands” … Talk to Mums

by on April 3, 2017

Everyday Mums are Powerful Allies for Brands

  • Today’s mums account for a whopping 75% of all household purchasing decisions.
  • They’re aged 20 to 50 so we’re talking Millennials and Gen Xs
  • They’re into beauty, health, fitness, and much more
  • And they have tight-knit networks of friends, from 800 to 2000 plus. Yes, you read that right.


New mums are much more connected – Verto Analytics

by on March 26, 2017

New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.

They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.


“Talk to Mums Special” : 5 superb articles and 2 videos about UK mums and brands

by on November 3, 2015

Graphic by Shutterstock


Mums to discover the latest health & happiness products – Talk to Mums

by on April 6, 2015




Mums buy for themselves, the kids, the family as well as influencing friends and other families

by on March 9, 2015

Talk to Mums is a new agency connecting brands with mums online and offline.

Talk to Mums offers a format for brands to create more impactful conversations with Mums by brand ambassador programs, product sampling programs, events and ultimately direct and honest brand exposure with a powerful buying audience.


Digital Mums – join us for the @sallytalktomums April Blog Brunch event

by on March 3, 2015