music
By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]
- Long-awaited Music App available for iOS and Android
- Customers can play their music both offline and online
- Automatically syncs with users’ music libraries
Sainsbury’s Entertainment on Demand has today unveiled a new Music App for iOS and Android, following the relaunch of its music site in January 2016.
With access to over 30 million tracks and 3 million albums, with the Sainsbury’s Entertainment Music App customers can build and curate their own unique playlists both online and offline, downloading tracks from the Sainsbury’s Entertainment on Demand Music site.
Bauer Media has announced this week that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands.
Liz will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences. Currently Publisher on Bauer Media’s music, film and maturity markets, she has been instrumental in recent innovations such as the launch of Empire Live – a three-day immersive movie and entertainment event.
A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be.
The site is already an expanding news, media, social and coaching platform with a deep-rooted passion for helping creatives soar – and the brand new Members Hub will house an impressive range of content to help creatives to stay inspired and keep their imaginative minds whirring. [more…]
Q Magazine, Britain’s best-selling modern music magazine, has joined forces with The 1975 to create a unique exclusive package that will be made available directly to the band’s fans.
The package includes a special edition of Q Magazine - The 1975 Q Collector’s Edition - featuring an exclusive coverline-free cover designed in conjunction with the band themselves. [more…]
Wasserman has today announced a global rebrand to better reflect its evolution into a full service offering.
This new identity reflects a shift away from its current marketplace reputation as simply a sports sponsorship and management agency, into an agency that understands the connected world and the fact that its clients have touchpoints across all aspects of culture, including entertainment, music, social, tech, style, lifestyle, content, media, art and food. [more…]
- Sainsbury’s Entertainment Music relaunches with over 20 million tracks and 2.5 million albums
- Customers can use Nectar points to instantly buy music for first time
- Revamped site now optimised for mobile
Unveiled today, Sainsbury’s Entertainment on Demand’s new-look music site offers customers more music choice than ever before, with over 20 million tracks and 2.5million albums available for download as high quality MP3s. [more…]
Global commerce service provider, Salmon @SalmonLtd, today announced that they have implemented a marketplace consumer offering for Game Retail Ltd, @GAMEdigital the UK’s leading video games retailer, making them the first large high street retail brand to allow suppliers to sell an extended range of gaming products through an on-line marketplace.
For more information, please visit www.game.co.uk. [more…]
Petition / “If the building closes it will have a huge negative impact on the Liverpool music scene”
A petition has been signed by thousands in order to stop Liverpool Council from granting planning permission to a popular music venue…
The decision to grant planning permission to convert Princess Building for a different use has been met with criticism by the public. Over 2,600 people signed a petition asking Liverpool Council to deny the relevant planning permission.
JAYWING SELECTED FOR ‘YORKSHIRE FESTIVAL 2014’ BRANDING
As Yorkshire gears up to welcome the world’s greatest cycle race in July, marketing agency Jaywing has revealed it is behind Yorkshire Festival 2014’s vibrant and energetic branding, a 100-day celebration of cultural events in the run up to the Tour de France.
Through its ongoing work with Yorkshire Water, the main sponsor of the Festival, Jaywing was selected to design and implement the overall identity behind what is set to be the biggest cultural festival ever to be held in the county, leading up to Grand Depart in July – the opening stages of the Tour de France cycle race, which will be watched by millions of people around the world.
To find out more visit yorkshirefestival.co.uk [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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