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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

3 guerrilla stunts that caused a stir in the music industry – Hotcow Experiential Marketing

by on May 22, 2016

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.

Via Hotcow Experiential Marketing

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Full force Swiftmas time : New “Out of the Woods” music video

by on January 1, 2016

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Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page  www.facebook.com/FirestoneEurope

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Latest : Twitter #Music will help you discover new artists from the comfort of your iPhone / iPad

by on April 19, 2013

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