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Very.co.uk captures ‘getting ready’ moment with makeover bus tour campaign

by on September 2, 2014

Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Six London businesses named as finalists in the National Business Awards

by on August 14, 2012

Six London-based businesses; Adfonic, Cloudsense, Nails inc, Spencer Ogden, The Bread Factory and Zoopla Property Group; have today been named as finalists in the Santander Small to Medium Sized Business of the Year category of the National Business Awards.

Adfonic is a global mobile advertising marketplace. It enables mobile site publishers and app developers to generate revenue from their sites and apps, and advertisers to run display advertising campaigns to extend their reach and engage with consumers.

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