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Video : Greggs puts its coffee to the test in #TopSecret campaign

by on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]

A priest from Tamworth, a teacher from Kent and a plumber from Cambridge

by on October 29, 2012

Matt Pye, managing director at Cheil UK: ‘Here’s a genuinely creative idea that not only engages across multiple channels, but which also maximises shareability and talkability – two key factors for brand success today.’

Samsung Electronics UK is supporting the launch of its NX smart camera range with a multi-million integrated campaign. This weekend sees the first airing of the TV advert created for the campaign that features people with the name David Bailey from all over the UK.

Recruited through a 360 degree marketing campaign the collection of David Baileys includes a priest from Tamworth a teacher from Kent and a plumber from Cambridge.   www.samsung.com. [more…]

Building awareness of the special deals Tesco Club Card holders can get from Tesco Bank

by on September 16, 2012

Tesco Bank is returning to TV with a new ad campaign for its Car Insurance. The ad, developed by Tesco Bank’s agency WDMP, is a 30 second commercial which will be aired across terrestrial and satellite channels.

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