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Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by on October 15, 2014


Red Bull to pay out $10 to every customer, Digital River at IRC 2014

by on October 9, 2014


Netbiscuits calls time on mobile analytics guesswork

by on October 8, 2014

Marketers given smart dashboards to improve conversion rates

Mobile analytics provider Netbiscuits has launched a series of new smart dashboards and reporting tools in its Mobile Analytics tool.

With the goal of making it easy for marketers track what mobile visitors are doing while on site,  @Netbiscuits says it can help businesses understand why customers engage and why they leave mobile websites, based on factors such as screen size, bandwidth, operating system and other attributes.

The full version is available for here free and is capped by usage rather than functionality.

As mobile overtakes desktop web traffic, the Mobile Analytics tool has been designed to give marketers a user-friendly interface, so they can segment their mobile visitors and identify which areas are working and where improvements need to be made. [more…]

“Embracing technology that improves process, rather than restricting it”

by on October 1, 2014

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.


Internal teams have been beavering away redeveloping the Netbiscuits website – Check it out

by on September 28, 2014


Movers and Groovers : Netbiscuits board names Daniel Weisbeck next CEO

by on September 17, 2014

Current CEO Michael Neidhoefer assumes the role of non-Executive Chairman of the Board

Netbiscuits, a global leader in mobile analytics and device detection, today announced the appointment of Daniel Weisbeck to Chief Executive Officer and member of the Board of Directors. Daniel previously held the position of CMO at @Netbiscuits and in September of 2013 took on the additional role of COO.

Daniel succeeds Netbiscuits’ co-founder Michael Neidhoefer who assumes the role of non-Executive Chairman of the Board of Directors and will pursue other entrepreneurial opportunities. The move comes ahead of Netbiscuits forthcoming product launch set to arrive in October which Daniel has spearheaded from the outset.


Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.


Infographic : Global Web Trends Report Q2 2014 / Netbiscuits

by on August 15, 2014

Download the report summary infographic here.


Video : An overview on how to get the best out of your mobile analytics installation / Anthony Payne, Netbiscuits

by on August 12, 2014

Power of Mobile Personas Using mobile analytics insights to effectively engage with mobile visitors in a multi-device and multi-context world.

From capturing accurate device information, to integrating mobile data with Google Analytics for complete funnel analysis, and contextualizing insights into user personas, Netbiscuits Director of Global Product Marketing, Anthony Payne provides an overview on how to get the best out of your mobile analytics installation.


“Many of the things which are taken for granted in web marketing circles don’t translate into mobile marketing”/ Study by Netbiscuits

by on August 3, 2014