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[Watch] England captain Joe Root fails to score

by on May 30, 2017


ZAK and New Balance partner on launch of football boot range

ZAK and New Balance partner on launch of football boot range

by on June 19, 2015

As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.

The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]

Wolfpack to launch New Balance into Football

Wolfpack to launch New Balance into Football

by on February 16, 2015

Independent creative agency, Wolfpack, @wolfpack_agency can announce today that they will be the lead global creative agency for New Balance Football. The agency has been working with New Balance for over a year developing the strategy but the brand’s launch into Football has only just been formally announced at a global press event in London on Wednesday night.

Wolfpack’s remit with the sportswear giant will include brand, footwear and apparel campaigns in Football featuring their sponsored athletes as well as campaigns supporting New Balance’s licensed agreements with Liverpool FC, Stoke City, FC Porto and Sevilla Previously, Wolfpack was the lead global creative agency for Warrior Football, a US sports brand owned by New Balance.


“A cloud-based platform that enables fast time-to-market and a lower total cost of ownership”

by on September 2, 2012

New Balance Launches Multi-Brand, International Digital Commerce with Demandware

Demandware®, a leader in on-demand ecommerce, today announced that New Balance, the global athletic brand, is using Demandware Commerce to power its worldwide, multi-brand ecommerce strategy.

The company recently launched several new ecommerce sites on Demandware, including New Balance and Warrior brands in the US and UK, and Cobb Hill, Aravon and Dunham in the US. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.

For more information about Demandware, visit [more…]