New Look
![Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/09/Ryan-McLeod1-205x137.jpg "Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign")
Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.
The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.
"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50
PrettyLittleThing pairs with Doddle / https://t.co/PSvtjsf3U2 https://t.co/7XzErWk7OT ReTweet pic.twitter.com/dmrrUtXxLG
— Will Corry (@slievemore) August 20, 2016
Wasserman has today announced a global rebrand to better reflect its evolution into a full service offering.
This new identity reflects a shift away from its current marketplace reputation as simply a sports sponsorship and management agency, into an agency that understands the connected world and the fact that its clients have touchpoints across all aspects of culture, including entertainment, music, social, tech, style, lifestyle, content, media, art and food. [more…]
From the Store and Online to Multichannel: Retailing Gamechangers of The Last Decade
Over the last decade the shopping journey has been redefined.
Where once it started with a trip in the car or on the bus, today the chances are that we’re checking availability on a mobile device, ordering online for home delivery or popping into a shop when it suits us to collect an item we’ve ordered from our work computer.
It’s not so long since accepted wisdom took it for granted that the internet would eventually kill the high street.
The only question was ‘how long’. But things have turned out differently. The invention of click and collect, and the growing use of mobile to bridge the gap between physical locations and online have given stores a new reason to carry on [more…]
The eDelivery Conference, takes place on October 13, the day before IRC2015 at the Hammersmith Novotel in London.
The conference focuses on the retail logistics that support the huge growth of ecommerce and multichannel retailing in recent years. It opens with a twist on the keynote speech: a three-note, featuring three speakers from Shop Direct.
How can we set a direction for retail that bridges the experience of the last decade and the next stage of digitally-led transformation?
Shaping retail strategy at IRC 2015
Big Internet Retailing Conference in London, Novotel, 14th October 2015
In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby
Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
