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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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What is it about Vodafone and advertising? … MAA

by on November 3, 2016

MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.

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Breaking News : Clinton answers written questions under penalty of perjury in email lawsuit

by on October 13, 2016

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‘Maybe the Brits are just having us on’  – Boris and his appointment

‘Maybe the Brits are just having us on’ – Boris and his appointment

by on July 14, 2016

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B2B : Fox Agency open London office

by on July 6, 2016

Integrated B2B marketing specialists Fox Agency, has launched a London office to support its growing South East and international client list. [more…]

Why did police keep quiet on sex attack by Syrian UK refugees?

by on June 12, 2016

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Banned : Jack Wills for ‘sexually inappropriate’ ad

Banned : Jack Wills for ‘sexually inappropriate’ ad

by on June 1, 2016

A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers.

Catalogue mailout banned for featuring ‘inappropriate’ images of models drinking and on a bed

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Video : Unilever’s Becel campaign adds more heart

by on February 12, 2016

Posted by: Stephen Foster

We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.

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Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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Research : “14 per cent of us acquire our news only by word of mouth” – Clareville PR

by on February 1, 2016

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