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Graphic design course skills to improve upon over the weekend

Graphic design course skills to improve upon over the weekend

by on April 2, 2019

Graphic design is all about communicating concepts visually. It’s an integral part of advertising and marketing your brand.

It utilizes typography, photography, and illustration to convey both tangible and abstract ideas.

Since this is an extensive field that is useful in all industries, it’s a viable career choice for those who are artistically inclined.

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by on September 25, 2014

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Research from Nielsen: Internet ad spend up 32% globally, TV up 4%

by on January 27, 2014

London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before.
Display Internet ads, although measured in a smaller subset of countries, grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year before. Internet ads are playing a crucial role in growing multi-screen advertising campaigns, which are expected to grow to 50 percent of ad budgets in the next three years. If the medium’s rapid growth is any indication, marketers projections are on the money. 

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Research from Nielsen: European ad spend rallies but still down -3.8%

by on January 22, 2014

 

Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013

London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report.

The embattled European ad market experienced a slight reprieve in the third quarter, with only a small decrease of 0.4 percent year over year for the third quarter. This contributes to a 3.8 percent fall when looking at the first three quarters of the year. As anticipated in our second-quarter 2013 report, the negative trends in Europe’s advertising market finally appear to be bottoming out.

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UK Ad Spend declines -2.3% in first half of 2013 / Nielsen

by on October 15, 2013

 

Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific

London, 15 October 2013 - Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

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Research Update : European ad spend down 4.4% in Q1 2013 / Nielsen

by on July 18, 2013

Latin America the star performer as Europe only region globally to suffer fall in spend vs. Q1 2012

London, 18 July 2013 - Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global advertising grew just 1.9 percent from the first quarter of 2012. Trends fluctuated across the regions, as quarterly spending dropped in Europe, marginally increased in the Middle East, Africa, Latin America and the Asian-Pacific, and remained flat in North America.

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Creative uses of social media to find a roommate

by on July 1, 2013

Finding a roommate can be challenging, especially if you are new in town, or you are not familiar with the area where you are about to move. Aside checking the roommate wanted classifieds in local newspapers, on college campus boards and on Craigslist, you could also employ social media tools to find the perfect roommate.

First, you can search for roommate wanted posts on Facebook and Twitter, using the keyword roommate, preceded by a hashtag (#). Both social networks allow for this type of search. And, to refine search, add the name of the city where you want to move. For example: #roommate #LA. Alternatively you can add the acronym for the university you want to attend: #roommate #CSULA.

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Scoopshot and Ebyline forge strategic content partnership

by on April 17, 2013

Principals at Scoopshot and Ebyline announced today that they have entered into a strategic alliance that will package Scoopshot’s unique mobile user- and professionally-generated photos and videos with the high-quality written content produced by Ebyline.

The business development agreement will fully leverage the assets of both companies to provide media outlets and other clients around the globe with a new, robust source for on-demand visual and accurate written material. [more…]